LIKE HONEY AND TROMBONES

Jenny Grettve and Ravishing Mad had a showroom far away from the center and in that showroom, on the 2nd floor of an apartment building, I met with them and spoke to them about their collections for S/S 12. So, I went into the elevator

up the stairs

and down the proverbial rabbit hole.

Jenny Grettve is both an architect and a fashion designer, a fact which comes through in her sculptural pieces. She's got something interesting to say about eco-friendly fashion which stuck with me: "Make fashion you can wear for a lifetime."

So true - why don't we just get it right the first time?! If you produce quality, well-made and classic pieces, then people will love them for years and won't need to buy more or waste the ones they have already. Right on, Jenny! Her pieces stand up to the rhetoric; have a peek at some of my favourites (including the perfect wide-legged trousers she's wearing herself):

Also, have a look at an art video she produced of the entire collection below:

Anna from Ravishing Mad was an exercise in contrasts. Her style is irreverent and her ideas are complicated - when describing her denim she said "I intentionally do everything the denim world tells you not to do." I could see what she meant - instead of distressing her jeans, she paints directly on the fabric. Her creations have high waists and ample thighs, and she even uses denim to create sculptural haute couture pieces inspired by evolved skeletons and and rorshag tests. I only wish I'd gotten a picture of the amazing 3/4 length navy silk jersey dress she embellished - with burn marks.

My favourite piece of denim from her S/S 12 collection below:

And a few more pieces from the same collection which I found on her website:

   

A great fashion collaboration made in Malmö (pronounced "malm-oh"), the 2nd city of Sweden, which these girls hope to make as much of a fashion hub as Stockholm. They may just be on to something.

{title: From Anis Mojgani's poem "These things are how you make me feel" - like honey and trombones! This is the very first of his poems I ever heard, and still one of the most beautiful. Video above.}