SPOTLIGHT ON: AYURA COSMETICS

Ayura Cosmetics is a Japanese cosmetics company that has a holistic body care. I think it's so cool, here is what they have to say on their website:


"Ayura is designed to promote the flows of 'Qi', 'Xue', and 'Jin' to generate problem-free skin filled with vitality.... It regulates the skin balance that changes constantly and is different in each individual."


So, they have a skin care section with makeup removers, cleansers, primers, lotions, serums, gels, creams, masks and sunscreens, etc.


They have a fragrance that I really want to try that is supposed to be one of the most popular in Japan. It's called Spirit of Ayura. There's a pic and a fragrance breakdown below:



They also have an Art of Beauty Care library where show you how to relax and gently care for yourself. The tutorial below is an example of the techniques they demonstrate:

How to massage

Breathe slowly and deeply. Find the most relaxing breathing speed and continue breathing in rhythm.
Massage in a large movement using the finger pads. It is not necessary to press hard.

  1. Move the fingertips from the hairline to the top of the head using slight pressure.
    When doing this, if you feel pain at any spot, this is where fatigue has accumulated.
  1. Massage especially where you feel pain from the hairline to the top of your head as though actually moving the whole scalp.
  1. Pinch your scalp very quickly and lightly with your finger pads. Massage lightly and rhythmically without rubbing.

Massage Pressure Points

Breathe in deeply, then press a pressure point upwards toward the top of your head with your fingers, and simultaneously breathe out slowly. Hold the finger movement. Breathe in again, then relax.
It is even more effective with deep breathing.

Pressure points that provide relaxing effect

Kyokusa ...
At 2/6 of the length on the hairline connecting shintei and the upper corner of forehead.
Shintei ...
The center of the hairline on the forehead.
Kakuson ...
The point slightly above the upper end of ear.

Pressure points that revitalize hair

Taiyo ...
Temple.
Amon ...
The center of the nape, about 2 cm above the hair line.
Hyakue ...
The central point that crosses the line connecting the top of the right and left ears.

Pressure points that help reduce fatigue in neck and shoulders

Fuchi ...
The hollow outside the highest point of the muscles running beside the central hollow in the nape.
Tenchu ...
The highest point of the muscles running beside the central hollow in the nape.
Kankotsu ...
The hollow diagonally below the most protruding point behind ear.
Kensei ...
The points where the middle finger touches when placing the fingertips on the side of neck.
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[All graphics and information taken from ayura.co.jp]

There is lots more on their website, you should check it out!!!
Lola Re

3 comments:

Jessie77 said...

Love the packaging!! I'm such a sucker for marketing ;)

Anonymous said...

I'm trying this tomorrow morning for sure. I love when they do it at hair salons. I always just melt into my chair...more please.

debra kroll said...

It is really very informative for others.